‘A Day in the life of Chennai’ is an advertising spot for the Times of India newspaper that was created by JWT Mumbai and filmed in my home town Chennai. Released to coincide with the 369th anniversary of the city of Chennai (and the introduction of a Times of India Chennai edition) the film won multiple awards, including 2 Gold Lions at Cannes. This astonishes me. Not because the ad isn’t fantastically good but because it is so specific and local in its narrative, music, and visual storytelling, yet manages to be successful and relevant to audiences elsewhere. I mention it as a reference here for this very reason.